Author : Arun Kumar

SEO Updates November 2025: Google, Bing, Meta, OpenAI & Twitter

Introduction November 2025 was a hyper-active month for the SEO and digital marketing industry. Almost every major tech company—Google, Meta, Microsoft, OpenAI, and YouTube—launched updates that directly impact ranking strategies, ad performance, content visibility, and AI-driven search behavior. For Indian SEOs, agencies, SMBs, and content creators, these changes offer both opportunities and challenges. From Google’s […]

Termination for YouTube Policy Circumvention | July 2025

YouTube is a leading platform for creators worldwide—but it also enforces strict rules. Among the most important—and commonly misunderstood—is its Policy on Circumventing Terminations. As of July 2025, enforcement of this rule has intensified, leading to widespread channel terminations. If you are a creator, it’s absolutely essential to understand this policy to protect your YouTube […]

What is NAP in Local SEO and Why It Matters for Local Rankings

In today’s digital age, if you’re running a local business, getting found online is non-negotiable. This is where local SEO comes into play. It’s all about optimizing your online presence to attract more local customers from searches like “restaurants near me” or “plumbers in Delhi.” But there’s one small, seemingly insignificant detail that can make […]

What is local content in SEO?

Local content in SEO refers to website content that is specifically created to target a local audience, often optimized with geographic keywords, local business information, and region-specific topics. It helps businesses appear in local search results and attract nearby customers. Introduction In today’s digital world, connecting with your target audience often means reaching them right […]

The Beginner’s Guide to Optimizing Your Google Business Profile in 2025

Summary / Key Takeaways:Optimizing your Google Business Profile (GBP) in 2025 is no longer optional — it’s essential for local businesses in India. A complete, updated, and engaging GBP helps you appear in Google Maps, local search results, and even voice searches. By following the latest optimization steps and best practices shared in this guide, […]