Author : Arun Kumar

Should Franchises Have Separate URLs for Local SEO?

Takeaway Summary (For Quick Readers) Yes — franchises should have separate URLs for each location, but not separate domains. The best structure for India-based franchises is a single primary domain with individual location URLs (subfolders) such as:brand.com/locations/delhi/This helps consolidate domain authority, simplifies SEO management, boosts “near me” visibility, and aligns with Google Business Profile requirements. […]

How to Choose Local SEO Company Near Me

Summary (Takeaway First) Choosing the right local SEO company “near you” in India comes down to three things: industry expertise, transparent reporting, and local market understanding. Look for agencies with proven results in Google Business Profile (GBP) optimization, strong client testimonials, and experience with Indian directories like Justdial. Avoid agencies that offer “ranking guarantees” or […]

Benefits of Local SEO in 2026 for Business Growth

Summary (Key Takeaway) Local SEO in 2026 is one of the highest-ROI digital marketing strategies for small businesses, service providers, and multi-location brands. With 46% of Google searches having local intent and 88% of smartphone users calling or visiting a business within 24 hours, optimizing for local search can deliver 2–3x higher conversions than competitors […]

How Local SEO Increases Profits: Data-Driven Strategies for Local Businesses

Local SEO has become one of the most reliable ways for local businesses to increase profits, attract ready-to-buy customers, and build long-term visibility in their community. When combined with data-driven insights, it helps businesses make smarter decisions, target the right audience, and maximize revenue with minimal marketing spend. In this guide, we’ll explore how Local […]

What Is Anchor Text in SEO? Meaning, Definition, Types & Best Practices

Anchor Text in SEO is one of the most underrated ranking signals that can either boost your visibility or trigger penalties if misused.This guide explains what anchor text means, its types, importance, best optimization strategies, common mistakes, and advanced tactics to strengthen your link-building and internal linking strategy. What Is Anchor Text in SEO? (Meaning […]

10 Local SEO Questions Every Small Business Should Ask

🔎 Quick Summary / Takeaway Local SEO helps small businesses appear in local searches like “coffee shop near me”, “best electrician in [city]”, and on Google Maps. To rank there, you need to optimize your Google Business Profile (GBP), use local keywords, get reviews, build local backlinks, maintain NAP consistency, and regularly track performance. This […]

SEO Updates November 2025: Google, Bing, Meta, OpenAI & Twitter

Introduction November 2025 was a hyper-active month for the SEO and digital marketing industry. Almost every major tech company—Google, Meta, Microsoft, OpenAI, and YouTube—launched updates that directly impact ranking strategies, ad performance, content visibility, and AI-driven search behavior. For Indian SEOs, agencies, SMBs, and content creators, these changes offer both opportunities and challenges. From Google’s […]

Termination for YouTube Policy Circumvention | July 2025

YouTube is a leading platform for creators worldwide—but it also enforces strict rules. Among the most important—and commonly misunderstood—is its Policy on Circumventing Terminations. As of July 2025, enforcement of this rule has intensified, leading to widespread channel terminations. If you are a creator, it’s absolutely essential to understand this policy to protect your YouTube […]

What is NAP in Local SEO and Why It Matters for Local Rankings

In today’s digital age, if you’re running a local business, getting found online is non-negotiable. This is where local SEO comes into play. It’s all about optimizing your online presence to attract more local customers from searches like “restaurants near me” or “plumbers in Delhi.” But there’s one small, seemingly insignificant detail that can make […]