Blog

Google December 2025 Core Update: Impact, Insights, and Action Plan for Website Owners

Quick Summary (Takeaway Section) Google started rolling out the December 2025 Core Update on 11 December 2025, marking its third core update of the year. This global update affects all regions, languages, and content types and may take up to three weeks to complete. As with every broad core update, Google is adjusting how its […]

The Ultimate List of Local SEO Metrics for 2026

Local SEO in 2026 isn’t just about ranking #1 on Google. With AI expanding zero-click results and Google Maps becoming the first place customers make decisions, the most valuable metrics today measure visibility, engagement, trust, and revenue impact. Whether you’re a local shop in Delhi, a service provider in Pune, or a freelance SEO consultant […]

How to Measure Local SEO Success for Therapists?

Local SEO is one of the most powerful marketing channels for therapists in India today—whether you practice in Mumbai, Delhi, Bangalore, Pune, Kolkata, or offer hybrid/teletherapy sessions.But here’s the challenge most therapists face: “I’m doing SEO… but how do I know if it’s actually working?” The good news? You don’t need dozens of complicated metrics.You […]

Should Franchises Have Separate URLs for Local SEO?

Takeaway Summary (For Quick Readers) Yes — franchises should have separate URLs for each location, but not separate domains. The best structure for India-based franchises is a single primary domain with individual location URLs (subfolders) such as:brand.com/locations/delhi/This helps consolidate domain authority, simplifies SEO management, boosts “near me” visibility, and aligns with Google Business Profile requirements. […]

How to Choose Local SEO Company Near Me

Summary (Takeaway First) Choosing the right local SEO company “near you” in India comes down to three things: industry expertise, transparent reporting, and local market understanding. Look for agencies with proven results in Google Business Profile (GBP) optimization, strong client testimonials, and experience with Indian directories like Justdial. Avoid agencies that offer “ranking guarantees” or […]

Benefits of Local SEO in 2026 for Business Growth

Summary (Key Takeaway) Local SEO in 2026 is one of the highest-ROI digital marketing strategies for small businesses, service providers, and multi-location brands. With 46% of Google searches having local intent and 88% of smartphone users calling or visiting a business within 24 hours, optimizing for local search can deliver 2–3x higher conversions than competitors […]

How Local SEO Increases Profits: Data-Driven Strategies for Local Businesses

Local SEO has become one of the most reliable ways for local businesses to increase profits, attract ready-to-buy customers, and build long-term visibility in their community. When combined with data-driven insights, it helps businesses make smarter decisions, target the right audience, and maximize revenue with minimal marketing spend. In this guide, we’ll explore how Local […]

What Is Anchor Text in SEO? Meaning, Definition, Types & Best Practices

Anchor Text in SEO is one of the most underrated ranking signals that can either boost your visibility or trigger penalties if misused.This guide explains what anchor text means, its types, importance, best optimization strategies, common mistakes, and advanced tactics to strengthen your link-building and internal linking strategy. What Is Anchor Text in SEO? (Meaning […]

10 Local SEO Questions Every Small Business Should Ask

🔎 Quick Summary / Takeaway Local SEO helps small businesses appear in local searches like “coffee shop near me”, “best electrician in [city]”, and on Google Maps. To rank there, you need to optimize your Google Business Profile (GBP), use local keywords, get reviews, build local backlinks, maintain NAP consistency, and regularly track performance. This […]

SEO Updates November 2025: Google, Bing, Meta, OpenAI & Twitter

Introduction November 2025 was a hyper-active month for the SEO and digital marketing industry. Almost every major tech company—Google, Meta, Microsoft, OpenAI, and YouTube—launched updates that directly impact ranking strategies, ad performance, content visibility, and AI-driven search behavior. For Indian SEOs, agencies, SMBs, and content creators, these changes offer both opportunities and challenges. From Google’s […]