Are you planning to make your career in digital marketing? If yes, you are in the right place because here you’ll come to know everything about it.
In this detailed post, I am going to give you some tips on why you should choose a career option as a digital marketer and fulfill your dream. Before moving further, we have to understand from where marketing evolved.
Do you remember those old TV ads?
Some advertisements on them, you can’t forget due to their inspiring nature.
All the advertisements had a common objective which was to spreading awareness in front of a large audience. So that people could buy their products. Every company has the same goal is to sell their products and services to generate more reviews. To achieve this goal, they spend a huge amount on advertisement and marketing.
Is Digital Marketing a Good Career Option for You?
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Are you confused about whether digital marketing can be a good career option for you or not?
Don’t worry!
It’s a natural process, even though I was in the same condition at my time (after completing 10+2).
Although, digital marketing is a booming career option not only in 2022 but also in the upcoming years. People have some common questions before choosing it as a career –
- Is digital marketing a high-paying job?
- Is digital marketing a good future?
- Is digital marketing a dying career?
- Is digital marketing a stressful job?
- Is digital marketing tough?
I will be covered all of these questions in the FAQ section below.
Is Digital Marketer Job Profile on Demand?
As per the search results of Naukri.com, there are 121289 jobs that are ready for the “Digital Marketing Specialist” role. If you choose a career in digital marketing, you have huge opportunities in such profiles as –
- social media,
- content writers,
- SEO (search engine optimization)
- Become a Freelancer or Blogger (create your own blog).
According to an American magazine (Fortune ) survey, we come to know that companies are facing the issue of hiring good workers due to the digital skills gap.
The situation is that the demand is high for digital marketing specialists but the supply is really low. As per the condition, this is the right time to start your career in digital marketing in 2022.
Who is Digital Marketing Career For?
If you are still confused about starting your career in digital marketing, probably you are thinking about whether digital marketing is for you or not?
Well, digital marketing is a really broader industry that is open to all people, even who have no technical skills. Even If you are someone who loves writing, then you can become a professional content writer which has huge demand in the market.
If you are good at coding, you have an option to become a website developer which is also a demanding skill in the related industry because no website means no promotion and without promotion, companies can’t survive.
Apart from that their multiple profiles available in digital marketing which you can grab as per your suitability and the profiles are – SEO, SOCIAL MEDIA, EMAIL MARKETING, LEAD GENERATION, GRAPHIC DESIGN, and so on.
Well, marketing is the broader niche and you have to learn it constantly. You have to learn all the parameters of marketing, observe them, then execute them.
Where to Start Learning Digital Marketing to Make Your Career
If you have cleared the doubts and want to become a certified digital marketer in India, you’ll have to start with a basic understanding and move forward to become a professional.
There are two ways of learning digital marketing which are paid and free.
I know most people will prefer freeways so, for them I would suggest Google’s digiunlocked.
But! let me tell you one thing,
In free courses, you can’t get full knowledge due to its incomplete syllabus, and obviously, free courses are not updated as well as per the market demand. And the most important reason to learn by paid course is that when you pay for something, you’ll feel pain if you wasted that thing, and it’s human nature.
If you are agreed so without moving further, let me tell you one thing there are so many courses available online. Identifying the best option is more important because there are so many marketing gurus in the market that will not give you a clear understanding of the subject.
To start with, I can suggest you the #1 platform to learn digital marketing with an internship opportunity is Internshala.
Internshala is one of the best platforms to learn this concept (digital marketing) and implement it in your personal project (assignment) because digital marketing is like swimming which you can’t learn without going into the river.
To give you a practical approach, they will give you an assignment that you have to complete to learn the concept deeply because a practical approach is more important in digital marketing than theory.
Even, though I have started my digital marketing journey from Internshala and I have a good experience with it. The good is about Internshala is that they provide budget-friendly courses which means you don’t have to pay a large amount for the course. If you are a fresher and never learned about digital marketing, you can start with Internshala’s basic course on digital marketing.
That will be an online program and you’ll learn digital marketing online by sitting at your place at any time that suits you.
What Benefits do You Will Get from Internshala
- 1+1 Offer: Get Internship & Job Preparation training FREE on purchase of Digital Marketing training!
- Learn online as per your suitability
- Placement assistant to land your first job in digital marketing
- Industry-recognized Certificate of Training
- 1 project & 4 assignments
- Doubt clearing (Q & A forum)
- Learn in English or Hindi
- Only 8 weeks duration
- Downloadable content (for lifetime access)
- No laptop is required, you can take lectures with your phone
See Review of Internshala Students
How to Get Started with a Digital Marketing Role
Now, if you want to become a part of the digital marketing industry, you have to understand your specialty in which you are good. There are plenty of job roles available in digital marketing which you can choose as per your skill set.
Here are some demanding job roles from which you can start your career in digital marketing –
Search Engine Optimization (SEO) – In this job role, your will be responsible to optimized the company or client’s website as per Google’s guidelines including off-page, on-page, and Technical SEO. The objective of doing search engine optimization for any website is to optimize the website according to the search engine for a better ranking position in SERP or to get organic traffic.
SEO Manager Salaries in India: ₹ 7.0 LPA
Social Media Marketing (SMM) – In social media marketing, you’ll be responsible to handle all the campaigns and promotional work (paid or non-paid). As a social media manager, you have to promote brands on social media networks like Facebook, Instagram, Twitter, LinkedIn, and others.
Social Media Manager Salaries in India: ₹ 4.2 LPA
Pay Per Click (PPC) – In this job role, you have to manage the company’s Google AdWords account with campaigns. You’ll be responsible for implementing Pay Per Click media strategies for clients and planning the effectiveness of online advertising campaigns with a low budget and high CTR (click-through rate).
PPC Manager Salaries in India: ₹ 9.6 LPA
Content Writing – If you are good at writing, you can grab this job profile. In which, you have to write and develop the content for websites, social media, PR, content marketing, etc.
Content Manager Salaries in India: ₹ 6.64 LPA
Conclusion –
Choosing your career in digital marketing can be a profitable decision for your life as per the demand of digital marketers not only in India but also all over the world. If you invest your time and energy to learn this skill deeply, you can’t fail in your life because it gives you unlimited opportunities which you can choose as per your interest.
If you want to start your digital marketing journey right now, I have already suggested the best platform to learn from scratch and that is Internshala.
Leave a comment below if you like the article and don’t forget to share it on social media or with your friends who are still confused about choosing their career in digital marketing.
FAQ (frequently asked question) About Career in Digital Marketing
Yes, digital marketing is a high-paying job if you choose the right path and learn the skills deeply by investing your time and energy in the right strategy.
Yes, of course, digital marketing is the future of India. We can see a large number of people (individuals & companies) are coming online and even govt. the sectors are also focusing on making their inline presence.
No, as per the survey of America’s popular magazine (Fortune) the demand for digital marketers is more than the supply in the industry. It’s a never-dying career and a rapidly growing and evolving career path.
Every job is stressful when you do have not enough knowledge but digital marketing is like a playing game if you know the right strategies and implementation.
No, it’s easy to understand if you are interested to learn digital marketing. But It’s not an overnight process, you have to invest time and effort to learn this skill if you want to become a master in it.